Marketing Resources Hub
Brand Center
Logos, colors, typography, brand voice and downloadable assets for Santo Domingo Bay and its venues.
A sanctuary between sky and sea
Key facts and brand foundation of Santo Domingo Bay.
Identity System
Color palette, typography, logo system and graphic resources.
Venue Identities
Each venue has its own visual identity within the Santo Domingo Bay ecosystem.
The Charismatic Host
«Vive muy de cerca la historia pionera de Dominicana, su expresividad artística y lujo caribeño.» / «Get real close to Dominican's trailblazing history, world-class artistry and Caribbean luxury.»
Brand Personality
Extroverted yet warm, glamorous yet approachable, full of rhythm.
Tone of Voice
Poetic, evocative, sensory. A blend of sophisticated luxury with Caribbean warmth. Dominican cultural references (Bachata, Merengue, rhythm). Short, impactful phrases. Personal invitations.
Target Personas
The Escapees
Daniela & Felipe, 30s
Seeking urban escape minutes from home.
The Connected
Ignacio, 30–50
Combines work and leisure (bleisure).
The Flow Queen
María Fernanda, 20–30
Celebrates boutique-style.
The Family Explorer
Julián, 30–40
Combines culture and beach without transfers.
The Iconic Couple
Andrea & David, 20–30
Seeking a memorable wedding.
Claims & Slogans
• «Un santuario entre el cielo y el mar»
• «Cerca del corazón»
• «Donde el pasado se redefine y el presente se expande»
• «Close to the Caribbean · Close to the Heart»
• «Where History Meets the Caribbean Horizon»
• «A Legacy Reborn for Modern Travelers»
• «Quietud, redescubierta»
• «Sabores que cuentan historias»
• «Di sí donde el sol encuentra el mar»
• «Boca Chica, donde el tiempo se detiene»
• «Momentos que perduran»
• «El primer abrazo del Caribe»
Guest Journey — 9 Touchpoints
Every encounter with the guest is an opportunity to tell the Santo Domingo Bay story.
Arrival & Lobby
Cold scented towel + mamajuana cocktail. Historical overview. Welcome Card with 3 insights and QR. Check-in lounge.
Event Arrival
Valet personalized by event name. Signature welcome drink. Premium signage. Express pre-registration.
Rooms
Coconut candy with origin tag. Artisanal cold infusion. QR Playlist (Caribbean jazz, bachata lounge). Insider guide.
Suites & Weddings
Recovery Kit (coconut water, electrolytes). Dominican mini-bar. Mr. Rogers invitation. Premium welcome kit.
Buffet
Hand-written juice station. Dominican corner (mangú, tostones). Live show-cooking. Grab-and-go zone.
Pool & Bar
Morning Flow (guided stretches). Seasonal pop-ups. Hydration station. Sunset gastronomic ritual.
Spa
Infusion in local ceramics. Aromatic notes per cabin. Silence Library. Post-ritual fruit. "No rush at SDB."
Serenity
Caribbean instrumental soundscape. Noise-cancelling headsets with focus/calm playlists. Quiet zone. Functional coffee by mood.
Iconic Experiences
Gallery of historic icons. Plaza de las Hamacas (tribute to the original Hotel Hamaca).
Typefaces
Click any typeface to download it. SVG logos download on click from their respective section above.
Branded QR Codes
Print-ready QR codes with the Santo Domingo Bay mark. Download SVG (vector, infinitely scalable) or PNG (2000×2000).
Homepage
Target URL: https://santodomingobay.com
Wedding Brochure
Target URL: https://santodomingobay.com/dossier/bodas?utm_source=qr&utm_medium=print&utm_campaign=bodas_dossier